Amazon PPC Playbook: Actionable Strategies from Top Experts on Amazon Advertising
Negate Search Terms Abe Chomali, the founder of XP Strategy, advises on regularly negating search terms. Targeting the right keywords is crucial to reaching the right audience with Amazon advertising campaigns. But you could be wasting ad dollars if you do not negate irrelevant search terms. Regularly review and negate search terms. Add negative keywords or