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My Amazon Guy

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My Amazon Guy

Led by Steven Pope, our team of seasoned Amazon experts helps brands like yours optimize their listings to succeed on Seller Central. We’ve created a layered strategy using proven tactics to manage your PPC, SEO, and catalogs — so you can stop worrying about Amazon and start focusing on your business.
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Our Mission

Our mission as a company is to give Amazon sellers peace of mind. By driving more traffic and increasing sales, we help brands like yours thrive and stay ahead of the competition. The ever-evolving world of Amazon Seller Central can be tricky to navigate. By working with us, you can focus on growing instead of troubleshooting.

Read Our case studies

Our Vision

Our vision is simple. It’s to help sellers like you on Amazon Seller Central do the following:
  • Grow your sales on Amazon
  • Get peace of mind
  • Combine your PPC, SEO, Design, and Catalog management so they work and thrive together
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Read Our case studies
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Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
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Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
Steven Pope - Founder, My Amazon Guy

Steven Pope

FOUNDER
Bio
Linkedin
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    Ken Zhou - Chief Operating Officer, My Amazon Guy

    Ken Zhou

    Chief Operating Officer

    Ken Zhou has extensive experience in managing business operations, strategic leadership, and achieving sales excellence. He has a proven track record in expanding companies, refining processes, and significantly increasing revenue. He is also skilled in leading diverse teams, utilizing technology for streamlined operations, and developing creative marketing approaches to enhance brand recognition, and generating inbound leads.
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    Cathy Barouch

    Brand Director

    Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

    Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

    Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

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    John Lane

    Brand Director

    I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

    Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

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    Benjamin Loya

    Brand Director

    As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

    Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

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    Jeffrey Lenz

    Brand Director

    Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

    Jeffrey brings a wealth of knowledge in:

    • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
    • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
    • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
    • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

    With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

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    Tony Chung

    Brand Director

    Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

    Tony excels at:

    • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
    • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
    • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
    • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

    With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

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    Jan Pao Montecillo

    Director of Client-Success and Website Orders

    Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

    Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

    • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
    • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
    • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

    Interests: Gaming

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    Noah Wickham

    Brand Director

    Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

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    Shane Keyes

    Brand Director

    Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

    A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

    Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

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    Roxanne Villanueva

    VICE PRESIDENT OF HUMAN RESOURCES

    Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

    An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

    Interests: Traveling, Music and Spending time with Family

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    Kevin-Sanderson

    Kevin Sanderson

    Vice President of Marketing

    Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

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    Kristen Lasch

    Kristen Lasch

    SR BRAND DIRECTOR

    Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

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    Steven Bruning

    IT DIRECTOR

    Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
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    Francisco Valadez

    ACCOUNT DIRECTOR

    A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
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    Kristen Dixon

    ACCOUNT DIRECTOR

    Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

    What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

    Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

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    Nick Nido

    CHIEF TECHNOLOGY OFFICER

    Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

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    Steven Pope

    FOUNDER

    Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.

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