Advertising Audit
400+ Advertising Accounts Managed
What's Included:
- In Depth SKU Analysis
- Ad Spend Breakdown
- Eliminate Non-Performing Keywords
- Missed Opportunities
- Ad Type Check (Running all types and targets?)
00:00 Intro
00:48 3 Campaign Types
01:38 Sponsored Products Campaign
02:58 How much TACOS to spend
03:43 Automatic vs Manual Targetting
03:58 Start new campaigns/products in fixed bids
06:24 Creating Ad group
07:17 Advertising is done at the SKU level, not on ASIN level
07:51 Sponsored Products Automatic Targetting
10:40 Negative keyword targeting
12:00 Do you need product reviews before spending on ads?
12:55 Actual Automatic Campaign
18:05 Sponsored Products Manual Keyword Targeting
20:54 Sponsored Products Manual Product Targeting
23:47 Sponsored Brands Campaign
24:22 Video format is the fastest growing advertising methodology on Amazon
26:02 How to setup video format ad
28:25 Sponsored Brands Store Spotlight
30:20 Sponsored Brands Product Collection
32:14 Sponsored Display Campaign
34:26 Audience Views remarketing
Amazon Advertising
Advertising Audit Services Includes:
- In Depth SKU Analysis
- Ad Spend Breakdown
- Eliminate Non-Performing Keywords
- Missed Opportunities
- Ad Type Check (Running all types and targets?)
SKU Analysis
See exactly how many ad dollars go to each SKU. With our advertising audit, you’ll also get insight into how well an SKU is performing and whether or not it yields a successful ROI. With this information in your toolkit, you’ll be able to plan more accurately for your advertising strategies and optimize your campaigns.
Ad Spend Breakdown
Eliminate Non-Performing Keywords
Any keywords that don’t bring in impressions, sales, or clicks should be paused. It’s the most effective way to cut down on your ad spending. We’ll inspect click-through rates as we perform advertising audit services, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.
