Recently we’ve seen campaigns where we have chalked full of keywords, have been getting fewer impressions, versus campaigns with less keywords. Our agency strategy has been to put in hundreds of keywords, use all 3 match types, let the algorithm do its thing, and double down on what works and slough off what doesn’t. This
ACoS or Advertising Cost of Sales is the percentage of sales made through Sponsored Ad Campaigns. On Amazon Seller Central, this will be already provided for you in the advertisement. ACOS = Total Ad Spend/Total Ad Sales x 100. Example 1 (image below): Ad spend = $280.66 | Ad sales = $1,125.42. $280.66/$1,125.42 = 0.24938
This was just announced today. Previous to 9/12/19 only about 2% of accounts had access to this on Seller Central. As of 9/12/19 every single account has access to it. With all beta things on Seller Central, test small when you start If you need help setting this up, reach out to us. Introducing Sponsored Display βeta
Amazon Sellers, you may or may not come across this error if you are running ad campaigns. This error will come up if your card has expired, invalid card information or even having no balance. Payment failure We were unable to successfully charge you for an outstanding balance in your account. At this time your
Amazon’s Advertising: Bid Down vs Bid Up and Down Amazon rolled out several months many beta tools for advertising. One of those changes as the ability to select some bid modifiers. Bid Modifiers: Bid Down Bid Up & Down Here at My Amazon Guy we wanted to know which performs better so we have run
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Share a Sale Share a Sale is an affiliate marketing network that simplifies the process of finding affiliates to advertise your brand and products. You pay a one-time fee to join Share a Sale, and from then on, you only pay when affiliates deliver actual results. Grow your online sales and traffic with affiliate marketing
Portfolio Amazon Advertising Campaign Management with Seller Central Contact MyAmazonGuy at www.myamazonguy.com/contact – Advertising Setups for $500. Portfolios are brand new, not every account has them yet. Check your account in seller central by going to advertising, campaigns, and on the left hand side you can see whether your account is enabled. These will primarily
Amazon just launched a new targeting capability for Auto campaigns in seller central. If you need help setting up an advertising campaign, we charge $500 for an ad setup. Contact me at https://myamazonguy.magdevserver.com/contact-an-amazon-consultant/ Additional ways to target my ads? Sign me up, it’s a no-brainer to do. It allows us to segment better and control our
Amazon Advertising Product Category Targeting This brand new advertising technique should be used with caution. It’s in beta. Target seller central ads to products or categories. Not every account may have access to this feature at time of publishing.
