In order to define our strategy, we started by analyzing our target market and its size.

We then followed a plan integrated with the following elements:

Catalog Management

• Creation of parentage based off size, so that we can use top selling ASINS to drive traffic and sales to lower ranking ASINs and increase revenue on those poorer performing products.
• Listing creation and optimization to ensure that all products were FBA and that all flavors and all sizes had SEO optimized listings.
• Helping to develop new business ideas and product ideas to increase traffic and conversion.

Marketing & Design

• We used the brand’s mission and assets to create compelling A+ Content, Infographics and Copywriting to address the customers’ lifestyle communication needs.
• Developed a new main image to showcase the “hunks” which, through research, increased conversion rate by 25-50% (depending on flavor).
• Highlighted the all natural ingredients and nutritional facts in both the A+ content and the infographics to help increase awareness that healthy can taste good.

Advertisement

• We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
• We continuously create value through posts so customers looking for solutions know our products.
• Spending on ppc strategically (maximize investment since the snacks space is crowded)
• PPC campaigns updates prior to the change in seasons and consumer behavior.

Account Health

• Inventory management to maintain a healthy IPI score (again due to the large catalog and many SKUs since each style and variation has several sizes).
• Auditing sell-through rates and processing removal orders to Heavenly Hunks’’s warehouse as needed.