We kicked off the project with a series of style tiles. Taking a multiple aesthetic approach, we worked closely with Titan’s team to define how products were to be perceived.

The new tile style was aimed at being adaptable and flexible. The idea was to power users to pick the right products, cutting needless diversions, while not oversimplifying the interface. To achieve a clean yet functional interface which made sense, we decided to show existing ratings of the products and the prices. The product detail page has been kept very clear and concise. We didn’t move away from the carousel but welcomed it. Sticking with global design patterns is very important in certain places, rather than reinventing the wheel. More information about the frames was made available through the screens with additional shipping information. We thought through various folds to meet both- the customer, and the business needs.

Between eliminating minor fixes and final user testings, our users loved using Titan’s Eye Plus for mobile. Check out Titan Eye Plus on your mobile phone now. We think you’re gonna love it.