Get brand registry on Amazon by purchasing a trademark from My Amazon Guy

Get your TM serial number from us

$925 total pricing: Includes USPTO filing fee, TM research, and any non-complex follow-up communication.

Step 1 – Free Trademark Assessment

Discover the potential risks associated with your trademark phrase while increasing your chances of registration success. We provide a detailed report with tailored recommendations after cross-referencing your proposed trademark with the USPTO database

Step 2 – Trademark Filing

After receiving the results of the trademark assessment, we will send over our Trademark Order Form where you can place your order. We will then draft your trademark application and submit to the USPTO. Upon filing, we will provide confirmation along with the serial number which can be used to register your brand on Amazon.

1,800+ Trademarks filed

“We got brand registry in 7 days after trying on our own for 7 years without success. I’m so grateful!”

~ Jennifer Wynh, CEO of embé

★★★★★ 5/5

Why do you need a registered trademark on Amazon?

Brand Registry
A+ Enhanced Brand Content
Ability to remove listings using your brand name
Brand & Video Ads
Powerful Brand Analytics
Prevent Hijackers

My Amazon Guy vs IP Accelerator Trademark Registration

Why pay more? My Amazon Guy has you covered on your trademark, and will help get your company brand registered with Amazon in record time – Guaranteed.

$ 925 All Inclusive Price

Filing - Included
Trademark Search - Included
USPTO Fees - Included

Save $700

$ 1,600 Estimate

Filing - $700
Trademark Search - $650
USPTO Fees - $250

What's Included

Aside from saving $700, you’ll also get these helpful benefits with our Trademark Service:

Dedicated Customer Support
File for Brand Registry in as Little as 1-2 Weeks
Dedicated Trademark Attorney - Protection in your Filing
Support in Office Actions, Secondary Classes, Office Responses, and More (additional fees apply)
Assistance in Filing Brand Registry

Get Your Brand Registered Trademark in 3 Easy Steps

We make it easy.

Fill Out Our Online Form

Complete our quick questionnaire to begin the process. Submit an image of your name or logo mark, if applicable.

We Search and Compile

We’ll conduct a search to make sure your trademark isn’t too similar to existing trademarks or already in use. Then, we’ll compile your official application.

We File with USPTO

Once your trademark application is correctly completed and signed, we’ll file it for you through the U.S. Patent and Trademark Office.

Do You Need a Trademark?

YES. Every brand selling their products online needs a trademark. A trademark protects your products and your brand. It means you are the legal owner of your brand, and only those who have your permission can use your brand name or logo. Without it, you have no recourse to another person or company ripping off your stuff. If you spend time and money investing in a new idea and don’t get a trademark or patent in place, someone can start selling your exact product and piggy back off your success.

How Does a Trademark Help me on Amazon?

Having a registered trademark allows you to sign up for brand registry on Amazon. Brand registry gives you access to exclusive tools and benefits, giving your products a competitive edge. With Amazon brand registry, you can:

Have more control over Amazon product pages that use your brand name
Use exclusive search tools to find possible brand infringement cases
Remove listings that incorrectly use your trademarked terms or logos
Strengthen your product listings with Enhanced Brand Content and Storefronts

Canadian Trademark Registration

My Amazon Guy also offers Trademark Registration in Canada, because the threat of hijackers is present everywhere online. View Details

Trademark Testimonial: Bob Malecki

Trademark Testimonial: Steven Krane

“We’ve used Steven and My Amazon Guy for years, and have launched multiple brands and have had great success getting Brand Registry quickly with MAG.”

What People are Saying

See how people like you got their brand growing on Amazon.

Amazon Accredited Advertising

PickFu Certified

Helium 10 Trusted Partner

"I just wanted to say thanks for taking the time to reach out in response to my comment - I'll definitely schedule an appointment. I added Amazon as a sales channel at the end of last year, and the content that you put together has been incredibly helpful in managing the unique "quirks" (major understatement) of Amazon. Thanks for all of the time and effort you put into providing such high quality content!"

"I would like to thank you for your quick help. It helped me a lot. I also want to say that you and your organization doing great work. Thank you for being there for Amazon sellers like me who has just started their business and don't know where to go if stuck somewhere. Once again thank you so much."

I am very happy with how the A+ content is coming along so I have now purchased the Amazon Store build.

My Brand Registry for Oriental-Decor was just fully approved by Amazon a few minutes ago. This is exactly you projected timeframe of 30 dyas after getting the logo mark registration number from USPTO. You supplied excellent, clear direction and extremely quick service once I got the necessary packaging pictures to you. Looking forward to hiring MyAmazonGuy for future projects! I appreciate it.

"Your contents are the best of all FBA related Youtube channels. Full of legit and up-to-date Infos and fun to watch. Especially those live QnA streams are really liked!"

"A note of thanks to you for pushing everyone to get Brand Registered. Per your advice, we were brand registered when we discovered that some foreign group had pirated our product and launched 12-16 copycat versions of our product (which we invented & copyrighted). Per your advice, we filed our complaint with Amazon, who took down the pirated listings with 24 hours. We also learned that we should check our actual listing on Amazon frequently in order to pick up future attempts at product piracy. Again, thanks for you excellent advice & guidance."

"WOW! That was fast Thank You so much!"

Brand Registry in 2022

Trademark FAQs

Need more help? Contact us with any questions or concerns.

What Is A Trademark?

Trademarks give you legal claim over your brand names, slogans, and logos. Trademarks are for protecting brand identity; they do not protect inventions or original works such as art or music. Trademarks give you nationwide protection for your brand. Other sellers will not be able to use your trademarked brand name or logo to sell products, unless it’s with your permission.

Should I Purchase A Word Or Logo Design TM?

We highly recommend word mark. It’s easier and cleaner and best for Amazon. Sometimes Amazon will interpret a design logo mark with slightly different punctuation or spacing. But a word mark gets exact match every time.

We can file both a Word and a Logo mark but this requires a 2nd order.

Should I Trademark Both My Brand Name And Logo?

Some companies use both a distinctive brand name and logo, so they decide to trademark both. This can be advantageous for certain brands, but both the brand name and the logo would require separate filing, which means double the fees. For this reason, many companies feel that filing a trademark for just their company name provides enough protection.

We can file both a Word and a Logo mark but this requires a 2nd order.

How Long Does A Trademark Last?

Trademarks can last indefinitely as long as you continue to use the mark in commerce. A statement of use needs to be filed 5 years after the registration of your trademark.

Why Do You Conduct A Trademark Search?

We run a direct-hit trademark search to make sure that your trademark is not already in use. This saves you the money and trouble of filing and being rejected for “likelihood of confusion”, meaning that your mark is too similar or even identical to an existing trademark. Please be aware that our trademark search is a direct-hit search, and not a comprehensive search.

How Long Does Trademark Registration Take?

It can take 6-9 months before your trademark is officially registered. You should receive your initial response from the USPTO within 3 months. You can speed up the process by making sure your application is accurate and responding promptly to any office actions sent to you by the USPTO. Amazon recently started allowing brands to get their brand registry faster with a Pending Trademark and you no longer have to wait until final approval.

My Business Is Outside The Usa (international) Is That Ok?

Yes. Any business filing a trademark in the USA from an international location must hire an attorney, which we provide. This is due to an update in 2019 from the USPTO. So this is a great net benefit of using My Amazon Guy!

Does This Service Use An Attorney?

Yes. The attorney files the TM directly in your name or business name, domestic or international, we accept it all.

Do I Need A Trademark To List On Amazon?

No. You can upload to Amazon immediately. You do not need a TM to sell on Amazon. You just need the TM to get the brand registry to get access to A+ content and the brand dashboard. It is wise for you to file the TM now so that over the next few months while your items go through the supply chain you’ll have the TM quicker.

Does My Trademark Need To Have Words?

Yes. We recommend using a word mark for the purposes of Amazon. Design marks don’t need words, but it’s anybody’s guess how they get interpreted by Amazon on brand registry. And the reason you need is it because without a word mark the brand name has to match the TM or you don’t get brand registry recognition. By using a word mark you avoid having a brand name that doesn’t make sense or is truncated in the brand attribute of Seller Central.

What's Included In The Mag Tm Service?

A USPTO search to make sure the TM will be accepted and isn’t too similar.
A review of the wording/mark to make sure it passes UPTO requirements.
The filing of the TM.
Any non-complex responses required from the UPSTO to get the mark approved
If you are not actively selling your product, we can create a page for you to clear USPTO requirements.

You are purchasing a TM from us to do a search on the USPTO, file the mark, get you quick serial number, and then you can file brand registry and complete it in under 7 days. After the TM is on the principal registry, our work is done and managing your TM following the filing is your obligation. If the USPTO requests an action prior to the mark being accepted on the principal registry we will action it on your behalf.

How Fast Do I Get Brand Registry After Ordering?

Within about 7 days. You can go to brandregistry.amazon.com and use the pending TM serial number and file the mark. The fastest we’ve seen is 2 days. But 5-7 days is the average.

When Should I Order My Trademark?

We recommend filing for your Trademark as soon as you have a sample on hand with your brand name affixed to it. Just take a cell phone picture and file your mark with us.

What Is A Specimen?

A specimen is a real-world example of how you are using your trademark on goods or in the offer of services. A specimen is more than just a picture of your trademark or logo. For goods (products), acceptable specimens include labels, tags, packaging material, instruction manuals and containers that display the trademark. Please note that brochures, business cards, catalogs, and stationery are generally not acceptable specimens for goods. Take a cell phone picture of your product in it’s packaging to submit a specimen to My Amazon Guy.

Does It Matter What Category The Mark Is In?

Yes. If you aren’t sure what category to pick, leave this blank on your application and we will pick a category that broadly meets your item so you can protect it as much as possible.

Should I File In Multiple Categories?

Usually no. But if you need to file in multiple categories because you have items in very different verticals, we can file a 2nd category for you for an additioanl $500 per additional category. Amazon will let you brand registry apply rather broadly across categories, unless someone has the same mark as you in a different category. This is the only time we see challenges.

Is An Ein Or Business # Required?

No. EIN is not needed. Just legal name and address are required if filing a mark under a business. If filing under a person, just your name and address are required. No other personal identification required.

What Paperwork Do I Receive Post Order?

We send you the filing paperwork and a serial number in under 1 business day (24 hours). We also send you a full guide to register brand registry step by step on Amazon.

What If My Item Is Not In Use?

Legally you need to have an item available for sale, and your brand name in use, to file on the principal registry with the USPTO.

For Amazon Brand Registry requirements we’ve seen the ability to place a sticker on an item with a brand name affixed.

It is ideal if you also have a website page with the item listed (on or off Amazon).

I Sell My Product In 2 Color Variations, Would You Need Photos Of Both Colors?

Just photos of 1 of the variation would be good enough.

Is There Any Difference If I Register The Trademark Under My Own Name Or My Business Name For Example Regarding Liability Etc.?

Liability is not a play here. You should go with company because IP owned by a company makes the company more valuable.

What Is The "approximate First Date Of Use Anywhere" And "approximate First Date Of Use In Commerce"?

You can input the date on which the listing was created on Amazon for both approximate first date of use anywhere and approximate first date of use in commerce.

I'm looking to file a trademark - at what point in the process should I do this? Right before launch with all of my units ready, or while my manufacturer is making it for me?

The moment you have a product with packaging that has the logo on it. You want to reserve the name to protect it. But you also need a cell phone picture of said item to file the TM easily.

Can I register the Trademark under my Company name instead of my personal name?

Yes. Either are fine. Amazon won’t care.

Can I have both the brand Name and Logo registered under the USPTO trademark for better protection? If yes, how much does it cost me in total?

Yes. This will double your cost. Will order two TMs essentially. If you only order one I recommend word mark.

What type of Product/Packaging photos will you need to register the trademark?

A specimen, or a cell phone picture of the product showing/displaying the brand name.

After Registering, will I be able to change my existing listing brand from Generic to my registered brand name? or I have to create a complete new listing from scratch?

Yes. This is out of scope of the TM order. But you can also order a coaching call or a brand name change service https://myamazonguy.com/amazon-brand-name-change/ (It’s expensive and you may be able to complete this on your own with a template file and some ticketing.)

I believe I have to select the product categories (Like Cleaning Solutions, Safety Products etc.) under which the brand will be registered but in future if I launch products from different categories (Like Art and craft, Bedding products etc), what will be the actions I will need to take?

For Amazon purposes no action is usually required. I sell all kinds of random stuff under my Age of Sage brand but only registered it for soaps. I still get brand registry in other categories. The only time this would be a challenge is if someone has the same brand name as you in a different category you want to sell in. – Steven Pope

Should I TM my company/business name, my product name, or my brand name?

For Amazon purposes, the most important to trademark is your brand name. Whatever you TM will get brand registry on Amazon.

Typically you want a brand that has a store, and if you TM the legal name of your company but don’t want to display your company name anywhere, then that does you no good.

Trademarking a product name is a very specific mark to get. Many companies do this, but only after becoming the market leader for that product. If you TM the product name, you will likely only use that TM for one product type. And with that methodology would require multiple marks to build a brand.

You guys literally did it for me in an hour and a half, Wow! Thanks again for straightforward and useful information always

~ Jerry M