Wellspring Gardens Case Study
90%
Increase in Sales Year to Date
June 2024 sales were 90% higher compared the the previous year
84%
Growth in 12 Months
84% growth in sales in the first 12 months with My Amazon Guy
40%
Increase in Units Sold
Over 53,000 units sold since onboarding
365
Days with My Amazon Guy
Onboarded on May 2023, and still current client
Overview
Location: USA
Links: wellspringgardens.com
Wellspring Gardens began in 2004 in the backyard of a Lakeland, Florida home and has grown into a major e-commerce business, recently celebrating its 500,000th online order. The company has seen significant growth since 2020, with projections to double its record by fulfilling one million orders in the next five years.
Founder Donovan K. Baltich, who studied horticulture at Florida Southern College, started the business after being laid off in 2003. He and his wife, Dana, ran the company from their back porch, avoiding debt and ownership dilution, until acquiring a dedicated fulfillment center in 2019. The company thrived amidst the 2020 boom in the specialty live plant market, catering to a renewed interest in self-sufficiency.
Today, Wellspring Gardens, managed by the Baltich children, Kirsten Maghraoui and Donovan C. Baltich, employs 12 associates and attributes its success to a commitment to staying lean and innovative.
My Amazon Guy Services
- Marketing
- Advertisement
- Platform Management
- SEO Optimization
- Troubleshooting & Logistics
The Challenges
Supply Chain & Logistics – Selling live plants via FBM. Difficulty forecasting enough inventory due to growing demand and seasonality.
Improving Catalog Management – A lot of parentages were needed for a lot of variations with different specs each.
Conversion Rate – The brand had a good conversion rate, however, their traffic was low and they were not getting as many impressions as they could with such a broad catalog.
Advertisement – Their spend was very low and while ACOS and TACOS were low, they were missing a lot of market share with such a vast catalog.
The Approach
Cultivating Success on Amazon – Wellspring Gardens, a family-owned business specializing in tropical and edible plants, partnered with our agency in May 2023 to boost their Amazon presence. Our comprehensive approach focused on five key areas:
- Advertising Optimization: We significantly increased ad spend while maintaining efficiency. This resulted in a 213% increase in ad-attributed sales and a 40% boost in units sold, totaling 53,000 units.
- Catalog Enhancement: We improved product listings through SEO optimization and better catalog management, addressing the challenge of numerous plant variations with different specifications.
- Supply Chain Management: We implemented strategies to forecast inventory more accurately, considering the unique challenges of selling live plants via FBM and accounting for seasonality.
- Conversion Rate Optimization: While the brand already had a good conversion rate, we focused on increasing visibility and impressions to capitalize on their broad catalog.
- Platform Management and Troubleshooting: Our team provided ongoing support to navigate Amazon’s complex ecosystem and resolve any logistical issues.
The Impact
The results were remarkable:
- 90% increase in year-to-date sales
- 84% overall growth since onboarding
- Improved market share capture
This holistic approach transformed Wellspring Gardens’ Amazon presence, setting them up for continued success in the competitive plant and gardening niche.
Get a coaching call from the team that can drive results like this
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call now.
View More Case Studies
217%
Increase
in Sales
291%
Revenue
Increase
Nisolo
An extensive overhaul of assets and strategies led to consistent growth across years.
519%
Growth
to Date
